Theodent Partners with Lovell to Serve Those Who've Served Us
Theodent's partnership with Lovell Government Contracting Agency marks a pivotal moment in veterans' oral health care. Now listed on national contracts, our fluoride-free, Rennou™-powered toothpaste is available to the VA healthcare system, providing a safer and more effective oral care solution for those who have served our country.
September 21, 2023
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We are thrilled to unveil an exciting chapter in Theodent's history—a landmark partnership with Lovell, a leading government contracting agency. This strategic alliance enables us to offer our groundbreaking, fluoride-free, Rennou™-powered toothpaste through key U.S. government procurement channels. The development is not just a triumph for our brand; it represents an opportunity for veterans and other members of government institutions to experience the innovation and quality that Theodent brings to the realm of oral care.

Our Arduous Journey to Government Contracting Vehicles

The past several months have been a whirlwind of negotiations, presentations, and bureaucratic hurdles. We have navigated the intricacies of government contracting to secure a coveted spot for Theodent on the three primary government contracting vehicles: Federal Supply Schedule (FSS), Defense Pricing Agreement Contract (DAPA), and the Electronic Catalog (ECAT). The inclusion of Theodent on these platforms opens doors to partnerships with the Veterans Affairs (VA) healthcare system, the Department of Defense (DoD), Indian Health Services, and other federal agencies.

Expanding Our Mission to Serve Veterans

The Veterans Affairs (VA) healthcare system stands as a colossus in the American healthcare landscape, offering a plethora of services to millions of veterans who have served the United States. Making our Rennou™-powered toothpaste accessible to this vast system isn't merely a business expansion. It embodies a mission close to our hearts. One of our co-founders, a proud veteran of the U.S. Navy, understands firsthand the unique needs and challenges veterans face. Through this partnership, we strive to make a meaningful difference in the lives of those who have bravely served our country.

Elevating the Standards of Government-Sanctioned Oral Care

Government institutions often have limited options when it comes to quality oral care, primarily offering low-cost, fluoride-based toothpastes. We are elevating the standard by adding Theodent to their list of approved products. Theodent is now the first fluoride-free toothpaste available through government contracting vehicles. It is a leap forward in providing a more effective, safer, and natural alternative to the traditionally available options. Importantly, for veterans accessing Theodent through the VA healthcare system, there is no out-of-pocket expense; the cost is fully covered by the VA.

The Future: Addressing Critical Needs Through Innovation and Clinical Validation

In our journey to bring premium oral care to those who've served our country, we've had the privilege of visiting several VA facilities and engaging directly with clinicians. During these invaluable interactions, we discovered a pressing concern: many veterans experience severe enamel issues due to their prescribed medications. These enamel deficiencies can lead to painful hypersensitivity. To address this problem, the VA has been relying on high-concentration, 5000ppm fluoride prescription toothpaste.

While effective to some extent, this approach raises concerns about increased fluoride toxicity, especially with long-term usage. This is where Theodent steps in with a transformative solution: during one of our clinical trials, our Rennou™-powered toothpaste was pitted against 5000ppm fluoride toothpaste—and we outperformed it.

The implications are groundbreaking. Veterans can now benefit from a non-prescription, non-toxic alternative that competes with and surpasses the traditionally prescribed high-fluoride toothpaste. With Theodent, we offer a safer and more effective choice for veterans experiencing enamel issues, and provide a better solution to mitigating hypersensitivity. 

The insights we gained from these visits and trials are shaping our next steps. We're in ongoing conversations with VA clinicians about the possibility of making our products widely available across their network. We're also considering customized products that address the unique oral health needs identified among the veteran population.

Through these initiatives, we're expanding our market reach and fulfilling a much deeper mission: providing those who've served our country with the premium, safe, and effective oral care they deserve.

Take Action: How You Can Be Part of Theodent's Mission

We have reached a significant milestone, but the journey is far from over. The real impact starts with you, especially if you are a veteran. If you're interested in experiencing Theodent's innovative, fluoride-free oral care, we encourage you to take a proactive role in your healthcare by discussing it with your VA dental clinician.

By voicing your preferences and sharing our groundbreaking advancements in oral care, you can help us ensure that all veterans gain access to the safe, effective, and high-quality toothpaste they deserve.

Ready to boost your health now?