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The Press

The Wall Street Journal page on Theodent and theobromine
The Wall Street JournalOn the peer-reviewed study in Caries Research.
The New York Times Luxury Oral-Care page featuring Theodent 300
The New York TimesOn the luxury turn in oral care.
Bloomberg Businessweek page featuring Theodent
Bloomberg BusinessweekOn the cacao compound behind the formula.
Into The Gloss review of Theodent 300
Into The GlossThe review that named the $100 toothpaste.
BusinessWeek Fighting Cavities With Chocolate, June 2007
BusinessWeekThe first national coverage, 2007.
Medscape Medical News on chocolate-based toothpaste remineralizing enamel
MedscapeReported from the ADA Annual Session.
Caries Research paper on remineralization by theobromine
Caries ResearchThe peer-reviewed remineralization study.
InStyle December 2012 page featuring Theodent
InStyleIn the December beauty pages.
Marie Claire gift guide page featuring Theodent
Marie ClaireIn the Pretty in Punk gift guide.
Cosmopolitan December 2012 Beauty Loot page featuring Theodent
CosmopolitanIn Beauty Loot, December 2012.
Men's Health Health Bulletin page featuring Theodent
Men's HealthIn the Health Bulletin.
Theodent 300 carton with vanilla and mint, from Goop's Ridiculous But Awesome Gift Guide, 2016
GoopIn The Ridiculous, But Awesome Gift Guide.
The Times-Picayune page on the laboratory behind Theodent
The Times-PicayuneOn the New Orleans laboratory.
The Simpsons scene with Marge holding a magazine about chocolate toothpaste
The SimpsonsChocolate toothpaste, drawn into an episode.
Cosmetics Design USA trade coverage of Theodent
Cosmetics DesignTrade coverage of the launch.
Red Dot Product Design Award citation for Theodent packaging
Red DotProduct Design Award, 2012.

Theodent has also been covered by Forbes, Inc., Fox News and the Tufts Health & Nutrition Letter. Press inquiries: contact us.