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The Press

Written about since 2007, in The Wall Street Journal, The New York Times, Bloomberg Businessweek and the dental literature.

The Wall Street Journal page on Theodent and theobromine — The Wall Street JournalOn the peer-reviewed study in Caries Research.

The New York Times Luxury Oral-Care page featuring Theodent 300 — The New York TimesOn the luxury turn in oral care.

Bloomberg Businessweek page featuring Theodent — Bloomberg BusinessweekOn the cacao compound behind the formula.

Into The Gloss review of Theodent 300 — Into The GlossThe review that named the $100 toothpaste.

BusinessWeek Fighting Cavities With Chocolate, June 2007 — BusinessWeekThe first national coverage, 2007.

Medscape Medical News on chocolate-based toothpaste remineralizing enamel — MedscapeReported from the ADA Annual Session.

Caries Research paper on remineralization by theobromine — Caries ResearchThe peer-reviewed remineralization study.

InStyle December 2012 page featuring Theodent — InStyleIn the December beauty pages.

Marie Claire gift guide page featuring Theodent — Marie ClaireIn the Pretty in Punk gift guide.

Cosmopolitan December 2012 Beauty Loot page featuring Theodent — CosmopolitanIn Beauty Loot, December 2012.

Men's Health Health Bulletin page featuring Theodent — Men's HealthIn the Health Bulletin.

Theodent 300 carton with vanilla and mint, from Goop's Ridiculous But Awesome Gift Guide, 2016 — GoopIn The Ridiculous, But Awesome Gift Guide.

The Times-Picayune page on the laboratory behind Theodent — The Times-PicayuneOn the New Orleans laboratory.

The Simpsons scene with Marge holding a magazine about chocolate toothpaste — The SimpsonsChocolate toothpaste, drawn into an episode.

Cosmetics Design USA trade coverage of Theodent — Cosmetics DesignTrade coverage of the launch.

Red Dot Product Design Award citation for Theodent packaging — Red DotProduct Design Award, 2012.

Theodent has also been covered by Forbes, Inc., Fox News and the Tufts Health & Nutrition Letter. Press inquiries: contact us.